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An oasis of calm is what you can expect to find from a spa retreat.
A physical space that really works to envelope your body, which takes shape from the inside out.
Fortunately today due to the increase in popularity it seems you really don’t have to go far to find a wellness spa.
Where old traditions are discovered and luxury hotels look to reward high paying guests with some of the best relaxation treatments and facilities.
Recently in the spa world, one of the largest and most condensed surveys about the spa industry was commissioned by the global spa summit, which carried out a detailed report of exactly what is influencing this growing industry.
The World Spa
The spa market is at the heart of a $255 billion global economy and the demand for high end products is certainly a growth area.
In 2009 alone, over 60 billion was generated in core spa revenues, these included spa facilities, education, consulting and media events.
Over 190 billion in spa revenue was due to spa related hospitality, tourism and real estate.
Overall Europe has the largest regional spa market and in 2009 there were 22,608 spas earning $18 billion plus in revenue and employing 441,727.
Skin Care
You don’t need me to tell you if you are the in the spa or beauty business, that the anti aging skin care market is growing. Driven by an aging population that continually wishes to pursue the search for eternal youth.
It is a market that is worth an estimated £673m compared to £509 million in 2003. Much of which is driven from top end anti aging product lines and there is still plenty of untapped potential from which salons and spas can take a share.
It appears that consumers are demanding higher priced products with added benefit. This is good news for those salons and spas that are selling professional products with their treatments.
They also have the added benefit of being able to use their knowledge and expertise to advise their clients professionally, in order to drive sales.
Postmenopausal Women
Within the health spa market there is still a major opportunity to target baby boomers.
The older generation of women with high disposable incomes, who are far more receptive to try new treatments.
Women aged 55-65 are particularly concerned with improving skin texture and looking better for their age, but despite this I am always amazed at how few spa’s specifically target this age group.
There is also a niche in the market when it comes to targeting post menopausal women with skin care products and treatments.
Those that are specifically designed to tackle hormonal skin conditions such as dryness, thinning skin and sensitivity.
Cosmetic Surgery
This is one area that is a real growth industry and far from turning consumers away from skincare lines, the growth in cosmetic surgery has actually benefited spas, leading to a trend in offering surgical alternatives as treatments.
The Men’s Market
I have seen an even bigger opportunity within salon marketing for growth in this area, with just 2 in 5 men claiming to use spa treatments.
These findings are encouraging, as a generation ago few men would of admitted to having treatments at all.
The term ‘metro man’ is synonymous with those males who use spa and beauty services.
It is an area that certainly has great potential and is becoming ever more popular, as more and more men start to experiment with luxury spa products and treatments.
Demographic Trends
Research shows that these look set to further propel the growth of the spa world market. The number of women working is also due to increase between 2008 and 2015.
This is key, as it is anticipated that it will be this segment that will be more inclined to go to greater lengths to improve their appearance and take more treatments for health and wellness.
Whilst the luxury spa market is certainly big business, in order to be truly successful in such a competitive industry it is necessary to realize the importance of diversifying and to become more and more creative with treatments and skin care products.
I personally feel that marketing and clever advertising initiatives is a pre-requisite for any savvy business owner.
Creating an image and a brand that stands out from the rest is also going to be key, if their businesses is to truly grow and stay one step ahead of the competition, in what is becoming an increasingly competitive industry.
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